How Does #Google #Analytics Get Data?
The method used by Google Analytics is to collect data about your website visitors. It provides you with information about any website visitors and collects this data quickly. For example, it can tell you where your site's traffic is coming from and how many clicks you've received in a given time period. JavaScript But how does Google Analytics collect this data? It uses JavaScript. JavaScript, a nearly universal computer language that allows coders and website developers to make websites more interactive, passes data about your site's visitors to Google's servers. When you view a site, the content you view is stored in HTML, which is the standard language for documents that are meant to be displayed in a web browser. If this is too technical, think of HTML as a Google Doc that you might use to write a term paper. HTML files, such as Google Docs, tell the computer what text to display, where to include images, and how to format them. However, unlike Google Doc, HTML pages are read-only. This means that without a language like JavaScript, HTML pages are not interactive. Without it, you will not be able to make changes or communicate with the server. JavaScript, however, is interactive because it is a standard language. This means that most web browsers can read JavaScript instructions. The pop-up window we all know and love? It exists because of JavaScript.
JavaScript and Google Analytics
Because JavaScript allows your computer to communicate with other computers that are also online. When you view a website that uses Google Analytics, it will ask your computer to download some JavaScript instructions from Google Analytics. The instructions ask your browser to send the information back to Google. This information may be the web page you viewed, how you found the page, or how you moved around the site after you arrived. As many as 30 to 50 million websites use Google Analytics. Chances are, every time you view a particular website, your data is sent to Google. While this may be disturbing news for you, don't worry: Google ensures that the data it collects is anonymous. So anyone checking Google Analytics won't see your specific name. They will only see that someone, using certain keywords found their site and visited it six times.
Disadvantages of Google Analytics
So, why is this information important? If you're just getting started with Google Analytics, it's helpful to know how it works for two reasons. First, you should know that some people who visit your site will not appear in Google Analytics (or GA.) This is because some viewers do not have JavaScript capabilities on their computers, or because they choose to disable JavaScript in their browsers. . Most computers, tablets, and phones today have JavaScript by default. However, older devices don't use JavaScript. So, those users will not appear in your Google Analytics dashboard. In the same way, some highly skilled technicians choose to prevent JavaScript from being used on their computers. This may be for privacy reasons or because it affects its performance. If you need to know exactly how many times your site has been viewed, Google Analytics won't work for this reason. If your audience is very high-tech and probably has JavaScript enabled, or is on the other end of the spectrum and only uses old-school technology and tools, it's best to use another tool to track visitors to your website.
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